Taj Indian’s existing website was plagued by several issues, including outdated design, poor navigation, and a lacklustre user experience.
The website failed to evoke the same feelings of beauty, sophistication, and craftsmanship that Taj Indian’s hand-block-printed clothing offered. The team at Enigma was tasked to design a website that reflects tradition, craftsmanship, and quality as the key brand identifiers.
The key challenge was to design & develop an engaging and interactive platform that highlights the unique aspects of Taj Indian’s products, such as the traditional techniques, intricate designs, and pastel color palette that is used in traditional hand-block-printing. Next, we had to integrate an e-commerce solution that streamlines the purchasing process and ensures a secure, efficient, and hassle-free experience for customers.
